Mattress Shops in Baraboo, Wisconsin - Local & Online Options

Tanya Ruiz
Tanya Ruiz
Last Updated
Whether you're replacing an old bed or upgrading to something more supportive, finding the right mattress is key to better sleep. We've compiled a list of mattress stores near you in Baraboo, Wisconsin, along with top-rated online options that deliver right to your door — often with free trials, free shipping, and big discounts. Explore your local choices or compare them to some of the best online deals available now.

Top Online Mattress Deals Available in Baraboo, Wisconsin

Best Overall

Helix Midnight Luxe

Top-rated hybrid with balanced support, cooling features, and ideal comfort for back and side sleepers.

From ~$1,030

★ 4.7 rating

Shop Now
Most Comfortable

WinkBed

Plush Euro-top hybrid with multiple firmness options, zoned back support, and exceptional comfort.

From ~$1,499

★ 4.8 rating

Shop Now
Best for Side Sleepers

Nolah Evolution 15

15-inch plush hybrid with zoned AirFoam® layers, great pressure relief, and cooling tech—perfect for side sleepers.

From ~$1,022

★ 4.7 rating

Shop Now

All mattresses ship directly to Baraboo, Wisconsin with free delivery and risk-free trials.

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Local Mattress Stores

Businesses Near Baraboo, Wisconsin

  • 1. Furniture Loft

    Baraboo, WI 53913
    0.3 miles away
    (608) 356-4404

  • 2. Box Drop

    830 Lincoln Ave
    Baraboo, WI 53913
    0.9 miles away
    (608) 683-4323

  • 3. Slumberland Furniture - Baraboo

    315 W Pine St
    Baraboo, WI 53913
    1.7 miles away
    (608) 356-9555

  • 4. Baraboo Furniture & Mattress

    619 Linn St
    Baraboo, WI 53913
    1.7 miles away
    (608) 448-2121

    • Why More People in Baraboo Are Buying Mattresses Online

    • Free delivery straight to your door in Baraboo
    • 100+ night risk-free trials — return it if you don't love it
    • Lower prices than in-store (no middlemen or overhead)
    • Plenty of top-rated options — memory foam, hybrid & more
    • No sales pressure or awkward showroom visits
    Get Started Instantly

  • 5. Beddy Buyz

    2015 E Main St
    Reedsburg, WI 53959
    12.9 miles away
    (608) 495-6511

  • 6. BoxDrop

    101 W Main St
    Reedsburg, WI 53959
    14.5 miles away
    (608) 415-0393

  • 7. Portage Furniture Store

    126 E Cook St
    Portage, WI 53901
    14.9 miles away
    (608) 742-4106

  • 8. Portage Mattress Direct

    911 Jefferson St
    Portage, WI 53901
    15.0 miles away
    (608) 697-3112

  • 9. Verlo Mattress of Portage

    2830 New Pinery Rd
    Ste C
    Portage, WI 53901
    15.1 miles away
    (608) 745-1800

  • 10. Waunakee Furniture ETC

    121 W Main St
    Waunakee, WI 53597
    23.8 miles away
    (608) 849-7574

What to Look For When Buying a Mattress

Choosing a mattress can feel overwhelming, but focusing on a few key features makes the decision a lot easier. Here are some of the top things to keep in mind when shopping online or in-store.

Certifications & Safety

Look for certifications like CertiPUR-US® or OEKO-TEX®, which ensure the materials are non-toxic and low in harmful chemicals.

Firmness Level

Mattresses come in a range from soft to extra firm. Side sleepers often prefer medium-soft, while back and stomach sleepers usually need more support. Know your sleep position before you buy.

Price vs. Value

You don’t need to spend thousands for great sleep. Online brands often deliver high quality at a lower price by cutting out the retail middleman.

Motion Isolation

If you share a bed, look for mattresses that absorb movement. Memory foam and hybrid mattresses usually perform well at minimizing partner disturbance.

Material Type

Foam, latex, hybrid, and innerspring mattresses all feel different. Foam contours more; coils add bounce and airflow. Understand the pros and cons before choosing.

Local vs. Online Mattress Shopping

Local stores in your area let you test mattresses in person, talk to sales reps, and sometimes negotiate prices. But they may have limited inventory and higher overhead costs. Online brands, on the other hand, often ship directly to your door in Baraboo, Wisconsin with free delivery, long trial periods, and lower prices thanks to fewer middlemen. Whether you value hands-on experience or convenience and savings, it’s worth weighing your options.
FeatureLocal StoresOnline Retailers
PriceOften higher due to overhead costsLower prices with frequent promotions
SelectionLimited to in-store inventoryWide range of brands and models
Trial PeriodUsually 30 days or less100–365 nights risk-free
ReturnsRestocking fees may applyHassle-free, often free returns
TestingTest in-store before buyingCan't try before purchase
DeliveryOften same-day or scheduledFree shipping to your door
WarrantyVaries by store10–25 years standard
See the Best Online Mattress Deals →

FAQs About Buying a Mattress in Baraboo, Wisconsin

Are bed-in-a-box mattresses good quality?

Yes! Many bed-in-a-box brands have top ratings and use high-quality materials — plus you get a trial period to decide.

Are there mattress recycling options in Baraboo, Wisconsin?

Some cities may offer bulk waste pickup or recycling services. Check with the local sanitation department or mattress retailer.

Can I test an online mattress before buying?

While you can't test before buying, risk-free trial periods let you try it at home in Baraboo, Wisconsin — with easy returns if needed.

When is the best time to buy a mattress in Baraboo, Wisconsin?

Holiday weekends like Memorial Day and Black Friday are great times to buy a mattress. Many online brands also run year-round discounts.

How thick should my mattress be?

Most people prefer a mattress that's 10-14 inches thick, but it depends on body weight and bed frame style.

What's the difference between memory foam and hybrid mattresses?

Memory foam contours to your body, while hybrids combine foam with springs for more bounce and airflow.